Books To Read

Here are my old favorites and current reads. My comments about why I think the book is important and/or relevant are in-line below.

Gerry's bookshelf: Read

How to Create a Mind: The Secret of Human Thought Revealed
Exploration of artificial intelligence. The book makes a very heady topic accessible. My issue, not with the book but with Kurzweil, is that there seems to be a belief that, if a computer passes the Turing Test, the computer is as good a…

Superintelligence: Paths, Dangers, Strategies
I like Nick’s perspective. He leaves us with some chilling thoughts, though. Primarily, the race to superintelligence IS the race to world dominance. The first there wins, and there are not appropriate constraints on it to protect humans.

Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
Explores the implication of AI. Most is basic extrapolation of current capabilities and trends.

Man's Search for Meaning
An amazingly candid and powerful view into what it means to be human.

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
It’s not what you think… Good rule-of-thumb guidance for focus as well as acceptance in work and life.

The War of Art: Break Through the Blocks & Win Your Inner Creative Battles
This book is awesome. It characterizes the creative process, and the accompanying process of personal growth and breakthrough, in a tough, gnarly yet romanticized way. I re-read this about once a year when I am looking for grit to overco…

Demand Horizon: A Revolutionary Approach to Creating Great Products
I am partial to this one… A must-read if you want to understand 1) Product lifecycle 2) New product development and 3) When to stop iterating your Lean sprint

Crucial Conversations: Tools for Talking When Stakes Are High
Fantastic tool for cheating up on emotional intelligence when it’s time for an important conversation. It’s a roadmap for suppressing the fight/flight response when you really need to connect with some one.

Influence: The Psychology of Persuasion
The starting place for understanding the types and methods of influence. A playbook for persuasion…

Snow Crash
The classic of all classics. This book was central in fashioning the vision of early Internet product creators.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
This is where it all starts. If you want to understand marketing, products or any adoption cycle, start here. It’s a must-read strategy classic.

Neuromancer
Classic, seminal book for understanding AI, cyberspace and virtual worlds. One of the very first.




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