Research for Product Marketing

I’m in the office on a holiday weekend because I am on fire with the insights of this week, we can help so many companies. Greg and I were at the Gazelles ScaleUp Summit this week in New Orleans. We had conversations with a large number of the 900 entrepreneurs and business leaders to learn what the gaps are in understanding their customers’ needs. People are making product decisions without the right information, and not enough of it. They are wasting money, time and effort creating apps, sites and experiences that are missing the mark. That is what Frequency Group’s Product Intelligence research is all about. We’ve got an approach that has generated hundreds of millions of dollars with companies of all sizes by discovering customer needs and validating that the products meet them. Customer conversations, competitive analysis, lifecycle analysis and 8-second appeal – we can help with detailed, repeatable information for roadmap prioritization, sprint planning, split testing and strategic planning. #productmarketing #roadmap #sprintplanning #customerexperience