Announcing: The Frequency Group Product Intelligence Report

Today we’re excited to announce that Frequency Group is launching its first offering – the Product Intelligence Report.

So, what is it?

Let’s start at the very beginning. All of today’s leading companies have one thing in common: At the very center of the company is the commitment to understanding the user. There’s not just a nod to the importance of the user, there’s a strategic core… a pervasive culture and ethos throughout the companies that makes the user and their needs the focal point, or North Star.

It’s true with Google, It’s true with Apple and it’s true with Amazon.

Frequency Group was founded on that idea as well, and it’s not by mistake.

We are giving you the opportunity to build a stronger relationship with your users now, and a repeatable way to turn that into a competitive advantage over time.

As a product, business and technology leader for twenty-five years, I have tested, tried and fine-tuned a methodology for gathering this insight. Throughout that process, I have been able to use this evolving methodology to generate dozens of patents for new technologies, repeatedly create businesses worth hundreds of millions of dollars and provide guidance to successful companies around the world.

In our experience, the partners of Frequency Group have learned that there is nothing so fundamental to success and longevity of a business as earning and maintaining a close relationship with your users.

And to truly understand your users and their needs, you must transcend your own viewpoint and listen with objectivity and curiosity. This is how market leadership is established. By understanding customers’ needs over time – both met and unmet – companies create the core of continuous innovation.

But there is a problem. It is extremely difficult to establish and maintain this ear for the user. No current research tool on its own provides appropriate insight, because none of them have been designed to feed product creators with the signals they need. Traditional market research asks people what they think, but research proves there is a weak link between what we say and what we do. Focus groups are great for testing marketing concepts, but social dynamics make them useless for product development. Usability helps us understand a user’s ability to complete tasks, but says nothing about unmet needs.

There has been a giant gap in the market for a methodology and system for gathering the quantitative and qualitative information needed to instrument product/market fit.

Until today.

Now, having spent thousands of hours evolving and refining the approach, we are making it available as a stand-alone service for a limited number of charter customers. Eventually we will scale it to a broader audience, but we want to move very slowly in order to create and maintain an extremely high level of quality and value.

The service will be priced to be accessible to those who can benefit from it. Every word of each report will be custom. Based on the methodology in my book Demand Horizon, we will conduct user conversations, analyze competitors, study trends and extract the insights that give you a clear, repeatable window into your users and their needs. Delivered on a quarterly basis, the reports will give you an executive-ready view to incorporate into your road mapping, strategic planning and prioritization process.

We are giving you the opportunity to build a stronger relationship with your users now, and a repeatable way to turn that into a competitive advantage over time.

If you’re interested in learning more or would like to become a charter partner, please let me know. We’re limiting this charter round to a handful of partners, and they will get a significantly reduced price for this service. In addition to ongoing discounts, our charter partners will be a critical voice for us, becoming our trusted advisers for developing and fine-tuning the service over time.

If you’re interested, please reach out to me (gerry@frequencygroup.com) or Greg (greg@frequencygroup.com) now.