When was the last time your company had a meeting purely to brainstorm? Whether it was needed to come up with a new idea, take the company in a new direction, or you just felt like the company was falling out of touch with customers – imagine what the last meeting went like. Most likely you got a group of your employees in a room, laid the ground rule that, “No idea is a bad idea,” jotted down as many ideas as you could, picked the best ones and then went on with business as usual.
To get the most out of these meetings, paint company IdeaPaint has thrown out the term “brainstorming” and is now calling it “brainswarming.” The firm recently published a short e-book which describes what brainswarming is:
“Brainstorming implies a short burst of energy that quickly dissipates. Innovative organizations work more like brain swarms constantly moving and attacking problems.”
In today’s workplace, solving problems isn’t a one-time event, but is always changing and constantly needing refinement. Companies as large as PayPal recognize this and are implementing brainswarming to innovate on their internal processes and products. You can watch the 2-minute clip below to see how the process works:
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