A veteran horror movie producer has come out with a new project called “Haunting Melissa,” and it’s not another movie. It’s an app. Neal Edelstein was the producer of the horror movie stalwart “The Ring” as well as the noir classic “Mulholland Drive, but his new project is pushing the envelope for storytelling and film. It is also expanding the boundaries of what an app is, and what we use our phones for.
Haunting Melissa is a $6.99 app that pushes chapters of the horror story to users at irregular intervals to further instill the same sense of dread and uncertainty that the lead character feels in the story. The film has also been optimized to take advantage of the short viewing distances and sound processing of mobile platforms. Additionally, the app rewards repeated viewings by including new content like sound effects that further flesh out the story and develop atmosphere.
The implications of this project point to the expanding role that apps are taking on, as well as furthering the trend of our mobile devices replacing our TVs. As OTA broadcasts continue to dwindle in profitability, and cable is swallowed up by online streaming, it is not inconceivable that your favorite television program would only be available via app download. The Game of Thrones app with the entire season, even at $100/yr would become a top download immediately. These kinds of innovative uses for apps and our devices illuminate how much things are changing in the media landscape, and are major profit generators for those that can capture them.
LuckyRobot is brought to you by Frequency Group