Is there a business case for trust? Stephen M.R. Covey certainly thinks so, and he builds that case in his best-selling book The SPEED of Trust. In this book the younger Covey (son of the author of The 7 Habits of Highly Effective People) posits that trust is the basic foundation or substrate of any human relationship, whether personal, professional, or public. According to the author, trust is built on two things: competence and character. In other words, trust is built on credibility.
Covey goes on to talk about four “cores” that are key to building credibility. The four cores are: 1. Integrity, 2. Intent, 3. Capabilities, and 4. Results. Integrity and intent are character cores. Capabilities and Results are competency cores. All four cores are necessary for credibility and therefor building trust. Covey’s main thesis stands up to critical analysis – think of someone you don’t like. I’m willing to bet a steak dinner that it boils down to you not trusting their intentions. The circus in Washington? They’ve repeatedly destroyed our trust just in the last year alone.