If you haven’t noticed from the endless pledge-drives, PBS is always on the hunt for new pledge dollars to keep their programming up to the high standards we have all come to expect. Before pledges can come in, however, the broadcasting syndicate needs viewers and audience. The branch of PBS taking the most daring steps on this quest for more eyeballs is PBS Digital – the online arm of the broadcasting powerhouse.
The teamup of PBS & Netflix comes after PBS Digital has tried their hand at several new mediums, including YouTube and their own online streaming site. As we’ve touched on before, YouTube is not the best solution for producers hoping to monetize their videos. PBS has been quick to see this and have wisely only used YouTube as a growth and awareness platform, rather than as a distribution model. Netflix, meanwhile, is continuing their quest of roping in as much quality and exclusive content under their ever-growing brand. This is why PBS & Netflix have come together to scratch each other’s backs respectively.
In a statement regarding the new deal, PBS Digital GM Jason Seiken said, “While PBS stations will always be the first place to see our programming, this agreement with Netflix exposes our shows to new audiences and further expands PBS’s presence across all media platforms.”
LuckyRobot is brought to you by Frequency Group