As mobile devices take over more and more of our collective days, it is vital for mobile marketers to understand which mobile usage hours are the busiest and therefore the most profitable for them. For the inventory owners as well, knowing when they can charge the most for their ad space enables them to maximize their earning potential.
To this end, app analytics firm Localytics has released a slew of data showcasing which hours are the busiest across devices, as well as detailing which kinds of devices – phones or tablets – are used at certain times of day. In all, Localytics tracks 1 billion devices and 20,000 individual apps.
So when is your best shot to reach consumers or sell your ad space? If you’re a news provider, most consumers will pull up your app during the morning commute. The peak time for consumption of news material is between 7 and 9 AM. However, if you have more general purpose content, or are advertising on more general apps, television’s “primetime” is your best bet to reach consumers on either tablet or phone. This is yet another piece of evidence pointing to a “second screen” habit for a majority of the smartphone-owning population.
Lastly, smartphones are shown to have strong usage during the day, while tablets come into their own in the evening. Weekend usage strangely mirrors weekday usage, while no explanation is given for this. The chart below gives a breakdown of several types of media and when they are consumed during the day:
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