LG and Samsung are both locked in a perpetual fight to differentiate their smartphones not only from each other, but also from the Apple-shaped elephant in the room. Ever in search of a leg-up on the competition, the companies continue to push the technological boundaries of what is possible. But as we have seen in countless industries, just because a new technology becomes feasible does not mean the consumer actually wants it.
LG and Samsung are both weeks away from releasing curved smartphones featuring flexible screens that promise to make our phones a more 3D experience. Wonderful. But do we care? Yes, curved smartphones will be beautiful. And yes, they will push the boundaries of technology and design. But 3D phones did the same thing. They were lauded as the next frontier of smartphone technology, a giant leap toward a future of 3D apps and “holographic” videochat. And they sold so poorly that they were pulled from the shelves. 3D phones were withdrawn so quickly that many in the public do not even know they ever existed.
Are curved displays doomed to repeat this process? Doubtful. But I don’t hear anyone clamoring for a curved phone. They could be a delight in the hand that leads to a more organic experience, or they could be a massive inconvenience that leads to mis-swipes and errors.
It is likely the two companies (and many more) will learn from these initial forays and some amount of curvature will make its way into our future phones. Just don’t expect it to revolutionize the market.
Image source: Wikipedia
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