Whether you’re a startup or a Fortune 500 company, getting press for your new product is always an arduous task. You can do the hard work of drumming up press and conducting interviews yourself, or you can farm out the entire process to a PR firm. But what if there was a third way? Welcome to the world of press hacking.
CustomerDevLabs has released “The Hacker’s Guide to Getting Press” and it is chock-full of little nuggets of wisdom for anyone looking to easily garner press attention for their product launch. Why do the heavily lifting when Mechanical Turk can do it for you? Why track down appropriate outlets when Google News’ API can bring them directly to your door? These quick hacks, and the process laid out by DevLabs can help even the largest companies bring their PR efforts up to snuff by being a benchmark to judge marketing firms with.
As for entrepreneurs, the application is obvious. I would have killed to have this information when I launched any of my own companies, and have already shared it with the founders I know who are spinning up new businesses. Take a read, and happy hacking.
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