Amidst the big reveals of iOS7 and Mavericks, Apple slipped in a seemingly small announcement. This news got little press from the tech bloggers but is no doubt sending shock waves through offices all around Michigan. Apple is launching a full-on attack on the automotive infotainment system by releasing an automotive iOS.
Integration is already planned for a full host of 12 auto manufacturers and you can expect to see the auto iOS featured prominently in your new 2014 models. While Apple says that 95% of new vehicles sold today are able to work with iOS music playback and control, taking over the main screen in our cars marks a determined push to be in the front and center of yet another piece of our lives.
None of this is welcome news to the vehicle suppliers who manufacturer the current infotainment systems and their software building partners. If iOS successfully invades this realm, the entire sector of car displays will be disrupted and an already struggling Detroit economy will take another hit. On the flip side, a default OS across auto brands would mean more ease of use and software standards that would no-doubt lead to more applications and uses for our cars. Don’t be surprised to see an Android counterattack, as yet another front in the mobile wars heats up.
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