As the various app stores become simultaneously more important to businesses and more crowded, making sure an app is discoverable has taken on more importance. Gone are the days when your app was only competing with 5 others in the same field. Now app developers are presented with a phalanx of competitors, both in simple names and in function. Now the new science of app store optimization has cropped up to help developers get their apps in front of the people searching for them and increase downloads.
In the vein of SEOmoz’s very useful SEO cheat sheet, the Apptamin blog has released The App Developers App Store Optimization Cheat Sheet. This handy reference provides at-a-glance tips on increasing not just an app’s search ranking, but also the number of downloads and positive reviews. Crucially, the pdf also includes sources for the tips if you want to read up on a particular subject.
The various app stores are not going to get any less crowded. In the short term, they are also not going to get any easier to search.As long as you are going to release an app into the app store bloodbath, you might as well make give it a fighting chance by using these ASO tools.
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